Tractor Beverage is a certified organic beverage brand, crafting products for the foodservice industry.
Design digital advertisements to support in-store sales. Explore 3 different design languages to provide partner flexibility and highlight different messaging needs.
This explore refined and solidified the design language for each of 3 directions:
-Clean minimalism: focused on fresh and healthy messaging.
-Natural and farm-centered: focused on organic and sustainability messaging.
-Colorful, bold, ingredient-centered: focused on quality and flavor messaging.
These assets provided a versatile library to partners and guided the visual direction of other in-store materials.