Tractor Beverage is a certified organic beverage brand, crafting products for the foodservice industry.

Design point-of-purchase and machinery graphics to support in-store sales, exploring a variety of design languages to provide flexibility to partners. Direct 3D renders of in-store collateral at beverage stations that reflect Tractor’s primary sales channels.

Designs incorporated 3 primary directions to provide flexibility to partners, allowing them options that may better align with their brands and messaging:
-Clean minimalism: focused on fresh and healthy messaging.
-Natural and farm-centered: focused on organic and sustainability messaging.
-Colorful, bold, ingredient-centered: focused on quality and flavor messaging.

Direction for the beverage station renders included key contextual elements to clearly portray their environments with minimal modeling needs. Each render focused on one of the 3 directions, aligning with the respective sales channel.