Tractor Beverage is a certified organic beverage brand, crafting products for the foodservice industry.

This was a self-directed project intended to address a key pain-point with the creative team: a growing, high volume of creative support needs. The goal was to cut down on some of the more quick-turn customization requests with a self-serve solution. This would free up some of the creative team’s resources to focus more on campaigns, while ensuring other internal needs were still met.

The portal provides internal teams with native brand assets and customizable templates. Built through the Easil platform, the templates were designed to lock brand elements such as fonts or colors, to uphold the brand identity while providing flexibility for customization.